Eye tracking test demonstrates effectiveness of advertisments on parking column wraps

The purpose of the study was to measure the effectiveness of advertising on parking columns by analyzing participants’ eye tracking and tracking view with the headsets.

Participants were then surveyed on their impressions.

The drivers were measured on how the advertising content on the innovative parking column wraps affected their behavior.

100% of test participants noticed the insurance company advertisement on the parking column wraps known in the United States as Cingo [Column Wraps].

On average, each driver noticed column advertisement 17 times.

120 parking garage visitors were asked which insurance company they thought of first.